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Faster Innovation?: Try Rapid Prototyping (Guest Column) | 
 enlarge | Author: Michael Schrage
Publisher: Harvard Business Review
Category: Book
Buy New: $4.50
Rating:  1 reviews
Sales Rank: 2776632
Format: Download: Pdf
Media: Digital
Pages: 3
ASIN: B00005RI0E
Publication Date: December 1, 1999
Availability: Available for download now
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| Editorial Reviews:
Product Description
Rapid prototyping--quickly turning ideas or insights into tangible models--helps companies move from the abstract to the concrete faster. And it's not just because design errors and opportunities are revealed sooner--it's because of the increased human interactions among developers themselves and between developers and customers and suppliers. Michael Schrage, a research associate at the MIT Media Lab and author of the recently published Serious Play: How the World's Best Companies Stimulate to Innovate, identifies three best practices for getting the most out of rapid prototyping.
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| Customer Reviews:
Waste of Time / Money February 12, 2003
C. Smith (Tennessee, United States)
Granted, its only $..., but even if it were free, it is a waste of time to go through the motions for this article. There are 3 pages, 2 of which are cover sheets. The one page that is left contains virtually no valuable information. If you have any knowledge of rapid prototyping, or really business in general, you could write a comparable article yourself during lunch.No reflection on Amazon.com. They provide a great service and saved me from the malls throughout this past Christmas.
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